Lures

Description Features The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait fl...

Celta Classic - World's most famous Trout Lure The only spinner, ever, with anti-line-twist device built in body rotating on shaft. Attractive butt...

Proving a big hit, the Rapala X-Rap CountDown Lure is a smart option this season. The Rapala brand continues to deliver quality and value. Check it...

The Storm Tock Minnow 3 "has a super soft body for a natural and enticing swimming action, the Tock Minnow 3" is designed specifically for fishing ...

PRIMAL SPIN BAIT 1ozSingle arm with a SpinnerRazor sharp 5/0 hook

RAPALA BX SKITTER FROG 5CM TOPWATER SURFACE LUREDesigned to be fished through heavy cover where the big ones lurk and ambush their prey, the BX® Sk...

The long casting RAPALA shadow rap jack deep 7cm dives down fast when cranked and a slow rise on the pause.Fitted with super sharp VMC trebles for ...

Built specifically to fish the toughest cover, Storm's SX-Soft Bull Frog keeps its chin high as it scuttles across any surface, snag free. It can b...

Built specifically to fish the toughest cover, Storm's SX-Soft Bloop Frog soars into snaggy spots and pops its way into the mouth of a big, hungry ...

The all new Destruction bib is here with a bigger action!

Originally designed in 1936 by Laurie Rapala, the Original Floater is still the world’s best selling lure. The integrity of the design makes it the...

TASMANIAN DEVIL LEAD CORE TROLLING LINEUse when trolling to get lures or flies into the strike zone. Conveniently, coloured in 10yd sections making...

The Tasmanian Devil "Devil Blade" features a uniquely designed spinner blade which has been created to match the famous Tasmanian Devil lure. The b...

The Wobbler has been a staple lure for over 50 years. Combining an irresistible wobbling action with a reflective flash the Wobbler has accounted f...

KEY FEATURESFeaturing a unique swimming action that imitates an injured bait fish, coupled with a harmonically tuned rattle that fish find hard to ...

Gomoku Ultra Blade is ultra-responsive, even with the slightest rod movement, swimming with stable action on both slow or fast retrieves.

PRIMAL SPINBAIT 3/4ozDouble Arm with a SpinnerRazor Sharp 5/0 Hook

PRIMAL SPIN BAIT 1ozSingle arm with a SpinnerRazor sharp 5/0 hook

PRIMAL SPIN BAIT 1ozSingle arm with a SpinnerRazor sharp 5/0 hook

PRIMAL SPINBAIT 3/4ozDouble Arm with a SpinnerRazor Sharp 5/0 hook

PRIMAL SPIN BAIT 1/2 OZSingle arm with a Colarado spinnerRazor shrp 5/0 hook

PRIMAL SPIN BAIT 1/2 OZSingle arm with a SpinnerRazor shrp 5/0 hook

PRIMAL SPIN BAIT 1/2 OZSingle arm with a Colarado spinnerRazor shrp 5/0 hook

PRIMAL SPIN BAIT 1/2 OZSingle arm with a Colarado spinnerRazor shrp 5/0 hook

PRIMAL SPIN BAIT 1/2 OZSingle arm with a Colarado spinnerRazor shrp 5/0 hook

PRIMAL SPIN BAIT 1/2 OZSingle arm with a Colarado spinnerRazor shrp 5/0 hook

YUM TIP TOADThe realistic design of the Tip Toad allows it to plane quickly. The precisely placed tails and feet provide maximum water displacement...

The most asked for lure in stores – as seen on TV!This rechargeable buzzing lure is suitable for both freshwater and saltwater fishing attracting f...

Big bait rigging made easy – the R.I.P. RIGGER is a screw-in system that fits perfectly to most 6”-8” soft baits, especially those in the Storm R...

RIP MULTI-DEPTH SCREW SYSTEM 5 PIECE PACK (M)

Big bait rigging made easy – the R.I.P. RIGGER is a screw-in system that fits perfectly to most 6”-8” soft baits, especially those in the Storm R...

RIP Heavy Lead Multi-Depth Screw Rigging KitChange your weight, not your bait!The R.I.P. Multi-Depth Screw System allows the angler to customize th...

RIP Light Zinc Multi-Depth Screw Rigging Kit Change your weight, not your bait! The R.I.P. Multi-Depth Screw System allows the angler to customi...

RIP Light Lead Multi-Depth Screw Rigging Kit Change your weight, not your bait! The R.I.P. Multi-Depth Screw System allows the angler to cust...

Metal LuresHook'em Metal Weighted Lures are available in 4 colours and 3 weight options from 30g to 60g. Lures include rigged treble hooks

The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The banana-style body swims ...

The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The banana-style body swims ...

The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless...

The X-Rap® Prop marks the X-Rap family’s entrance into this productive category. Simply by adding X-Rap Attitude we have taken a good bait and mad...

The Warlock Cod Hopper is an exciting and visual surface lure with a loud and unique action. The bib design makes using the Cod Hopper a breeze and...

Tasmanian Devil lures are a unique Australian product designed for trolling, casting or jigging in fresh and saltwater. The lure action is due to t...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lif...

The Barambah Baby Perch is a cool and unique 3” jointed crankbait, with life-like body styling, enhanced by PVC soft fins. The Baby Perch will dive...

Designed to reduce line twisting

The most asked for lure in stores - as seen on TV!This rechargeable buzzing lure is suitable for both freshwater and saltwater fishing attracting f...

Who wants to catch a Murray Cod??YES – then this is the ultimate BIG COD attractor lure for you!!Incredible action from a new type of Soft Plastic…...

STUMPJUMPER LURESBorn on the Victorian banks of the mighty Murray River in 1986 . The first wooden StumpJumpers fitted the local cod fishing enviro...

STUMPJUMPER LURESBorn on the Victorian banks of the mighty Murray River in 1986 . The first wooden StumpJumpers fitted the local cod fishing enviro...